/2016-agenda/data-tech/0
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Agenda – DATA & TECH

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10.20

Morning break and refreshments

10.50

Maintaining digital empathy in data application: How to use data to anticipate customer needs and create individualised experiences

Alan Gourdie, Managing Director, Quantiful

11.20

Session break

11.25

Case study: Optimising real category growth: Innovation vs. Renovation

Summy Chung, Category Marketing Manager, Allied Mills

11.55

Session break

12.00

Using analytics to unlock demand through multiple communication channels

Grant Jennings, General Manager – Marketing & Online, The Co-operative Bank

12.30

Lunch

1.30

Extracting actionable insights from your customer data

Pieta Brown, Chief Analytics Officer – Lab360, Loyalty New Zealand

2.00

Session break

2.05

Highlighting challenges and limited successes with data driven campaigns

Simon Gould-Thorpe, CIO & Head of Marketing, Turners Group NZ

2.35

Session break

2.40

Evolving data application to inform social media and online practices

Avram Deitch, Global Marketing Manager, Yealands Wine Group

3.10

Afternoon break and refreshments